Boston Celtics and BENRUS Announce New Marketing Partnership
Thursday, December 18, 2014
The Boston Celtics announced their new partnership with iconic, military-inspired brand BENRUS on December 17.
The partnership will make BENRUS a “Proud Sponsor of the Boston Celtics” and the multi-year deal will provide BENRUS with premier exposure as well as a unique opportunity with the Anthem Buddies program and integration of exclusive BENRUS Kick Plates inserted below all court side seats.
“We are very excited to welcome BENRUS as one of our team partners,” says Ted Dalton, Celtics Senior Vice President of Corporate Partnership and Business Development. “Through initiatives like Social Celtics, presented by BENRUS, we will help tell the story of their brand as well as give Celtics fans insight into our players’ social media feeds.”
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLASTBENRUS will become the Official Outfitters of Celtics.com reporters who will feature a variety of BENRUS products during their on-air segments. Additionally, Anthem Buddies will engage young Celtics fans while standing on the court in front of the Celtics players with BENRUS backpacks on during their National Anthem segment. BENRUS believes that partnering with the Boston Celtics will help the company to give back to neighboring communities .
“Having the BENRUS brand associated with such greatness and loyalty, allows us to move forward as an organization with pride and a commitment to excellence,” says BENRUS CEO Giovanni Feroce. "There is no better way to raise the awareness of our efforts and brand than by investing in the Celtics, so they have the ability to continue to produce a first rate product for its fans."
Feroce, is also a lifelong Celtics fan and supporter from Rhode Island.
About BENRUS
BENRUS, LLC was founded as a watch company in 1921. For over four decades, it manufactured legendary timepieces for the U.S. military. Giovanni Feroce, internationally recognized as one of today’s most successful American CEO’s, is building BENRUS into a multi-billion dollar, military-inspired lifestyle brand. Mr. Feroce currently serves as CEO and Chairman of BENRUS, LLC. Please visit www.BENRUS.com for more information.
Related Articles
- Pierce Leads Celtics Over Hawks
- Celtics Drop Playoff Opener in Atlanta
- Celtics Soar Past Hawks 101-79
- Celtics’ Rajon Rondo Tears ACL
- Celtics, Rivers to part ways
- Lakers Down Celtics In OT
- Celtics Draft PC’s Brooks At #25 Then Trade Him To New Jersey
- Celtics Blame Game - Where Do You Place Most of the Blame?
- Celtics Come To Life, Win Game 3
- Celtics Hand Game 4 To Miami 98-90
- Celtics Go Down Fighting
- Celtics Tab Butler’s Stevens To Be New Coach
- Celtics preparing for life after Pierce, KG
- Celtics Open Summer League Action Saturday
- Celtics re-sign Avery Bradley: 4 Years, $32 Million
- NEW: Celtics Continue to Push for Kevin Love with 3-Team Trade
- Patriots, Red Sox, Celtics Crack Forbes Top 50 Sports Franchises
- Luck Not With Celtics—Fall To Knicks At Mohegan Sun
- Celtics Select Marcus Smart With 6th Overall Pick in NBA Draft
- NEW: Celtics Name Carolyn’s Sakonnet Vineyard Official Team Wine
- Celtics Targeting All-Star Kevin Love in Trade, Per Reports