Does New RI Company’s Drone Video Have Tourism Potential?
Thursday, March 02, 2017
Rhode Island's Eleven Design, LLC has produced a drone video that has been garnering thousands of views in social media, and is hoping to parlay the viral success into even more.
Dave Ricci with the new marketing company -- that he started along with his brother, sister, and sister's boyfriend -- spoke with GoLocal about the impetus for creating the video -- and what they are looking to achieve.
GET THE LATEST BREAKING NEWS HERE -- SIGN UP FOR GOLOCAL FREE DAILY EBLAST"This is the first installment of what we hope to be many more and our ultimate goal is to produce these types of videos for many of our municipalities and perhaps the state itself," said Ricci.
"We began incorporating drones to compliment our ground camera to help make our commercials more dynamic. We initially were doing it to try to separate our candidates from the pack and to capture the attention of new audiences," said Ricci. "After seeing positive results and realizing the enormous potential to showcase Rhode Island's beauty in a different way, we began collecting footage throughout the state, simply to have it in our collection for potential projects. The reel itself was initially produced to be one component of our portfolio."
Responding to Response
"We were pleased with how the reel came out but were unsure of what kind of response to expect. I think that our company knows Rhode Island well, having all been born and raised in the state, and so we tried to capture more recognizable aspects of the state along with other beautiful, but lesser known areas. We wanted it to strike a balance between evoking the pride of native Rhode Islanders and capturing the imagination of potential visitors. It seems, based on the feedback we've received, that we have been able to do that," said Ricci.
"We're delighted with the response so far and hope that this has in fact made our fellow Rhode Islanders proud. Ultimately I think our company has a lot to offer not only the state, but also our wonderful cities and towns, and I hope that we can be part of the renewed focus on getting folks to visit RI. We have already had some amazing opportunities to help spotlight local treasures of all kinds who are helping this state thrive--whether businesses, nonprofits like PreserveRI, or politicians--and hope that only continues," said Ricci. "To us, the state's beauty and unique appeal make the marketing aspect fairly simple. I think the key is to let that message be shown, not told."
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