Alex and Ani Launches Scrabble Jewelry Collection
Saturday, February 10, 2018
Alex and Ani have announced its newest collaboration titled “The Scrabble Collection” to celebrate Valentine’s Day.
The collection put together in collaboration with Hasbro Inc. and is available for a limited time only.
“We are excited to continue our collaboration with a fellow Rhode Island company by creating a collection that truly reflects the season and spirit of love. Using one of America’s most beloved word games, the SCRABBLE Collection expresses affection in a unique and fun way,” said Colleen Fugere, Vice President of Partnerships and Brand Licensing at Alex and Ani.
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The collection is based on the iconic Scrabble game tiles featuring “L-O-V-E” and “X-O” designs.
“Our fashion collaboration with ALEX AND ANI on the SCRABBLE Collection is an exciting way to bring one of the world’s favorite word games to life in a new way. Inspired by our signature tiles, these special edition charms are something SCRABBLE fans of all ages can connect with and enjoy,” said Jonathan Berkowitz, Senior Vice President of Marketing for Hasbro Gaming.
SCRABBLE Love Bar 19in. Adjustable Necklace
● .925 Sterling Silver ($88)
● 14KT Yellow Gold Plated .925 Sterling Silver ($88)
SCRABBLE XO Cuff
● .925 Sterling Silver ($98)
● 14KT Yellow Gold Plated .925 Sterling Silver ($98)
The collection is available online. Click here to shop.
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